Why we exist
The name says it plainly. Sooner or later most of us help our folks find a new place to live: a parent who shouldn't be alone on the stairs anymore, a spouse whose memory is slipping, a relative who is lonely in a house that has grown too big. It is emotional work, and it usually has to be done fast.
The online side of senior living has become a hard place for families. Many websites that look like neutral guides are really lead-generation funnels. You type in your phone number to see a price, and within minutes your details have been sent to a long list of communities and call centers. The calls keep coming for weeks, and the person who needs care gets lost in the noise.
Our Folks New Place was built to give families the information first and the sales pitch never. We focus on secondary markets nationwide that big national sites tend to treat as an afterthought, now 131 cities in 33 states, from small river towns in the South to prairie and lake country in the upper Midwest, the northern Rockies, New England and Alaska. Each has its own hospitals, county programs, climate and state rules, and each deserves a guide written for it.
Our family promise
You talk to one person. In each city, calls go to one dedicated local advisor. That person's job is to understand your situation and help you think it through, not to rush you into a tour.
Your details are never brokered. Your family's contact information is never sold, auctioned, or distributed to sales bullpens. If it would help, and only for the city you chose, we may introduce you to one senior living community. Never a list.
We don't make things up. There are no star ratings, awards, badges or testimonials on this site. If a family ever gives us written permission to share their words, we'll say so next to them. Until then, there are none.
We show our sources. City pages link every local fact to a public source and say when we checked it. Hospitals are matched against the federal hospital registry, agencies against their official websites, and cost figures against a named national survey. When we couldn't confirm something, we left it out.
We use real pictures or none. We don't use stock photos of buildings, dining rooms or residents. A featured community's photographs must be original pictures of that community, which we confirm before they go up. Otherwise you'll see a simple map.
How we're paid
Families never pay us. Our Folks New Place is funded by senior living communities that choose to become the single featured community for a city. A featured community pays a flat monthly fee for its placement and for call answering in that city.
We want to be upfront about what that means. A featured placement is advertising. It is not an inspection, a rating or a recommendation, and it doesn't replace your own research. Featuring only one community per city keeps us from turning your inquiry into an auction, but it also means the featured community is not the only good option in town. Our guides and city pages are written to help you judge any community, including the one we feature.
Before a community is featured, its city page names no community at all. We don't put placeholder logos or made-up facility names on our pages to look busier than we are.
What we are not
We are not a senior living community, a care provider, a medical practice, a law firm or a government agency. We don't place residents, sign contracts on anyone's behalf, or assess anyone's care needs. Communities do their own assessments, and states oversee communities; the directory disclaimer at the foot of every page explains where to find the state's records.
How we keep pages honest
Every page passes automated checks before it can be published. The checks block words that would suggest we have inspected, approved or vouched for any community. They confirm that every hospital, county and agency named on a city page is in our registry of checked sources. They reject thin pages, broken links and leftover placeholder text, and they keep each city page distinct, so you're reading something written for your city rather than a template with the name swapped.
Get in touch
If you're a family, the quickest way to reach us is the callback form on any city page or our contact page. If you've spotted something out of date, or you represent a community or public agency and want to correct a detail, email family@ourfolksnewplace.com. We read everything, and we fix errors as soon as we can confirm the correct information.